It’s not just a hair color, it's a state of mind.
Consumer buying behavior tells the consumer that the color of the packaging is affected. There are a few things to keep in mind when choosing the best shade for your product packaging.
THINK ABOUT BUYERS:
Consumers should be able to connect with the color of their choice. Focus on the target market. Understand their needs and motives. What is your age, gender, economic status, and education? For example, McDonald's classic reds and yellows represent the energy and youth associated with the target audience.
PRODUCT REPRESENTATIVE:
Sometimes we want to inform the consumer of the product contents on the packaging. For example, the color of the shampoo bottle can give the buyer a hint about the ingredients.
DIFFERENTIATE FROM COMPETITORS:
You desperately want your boxes to stand out, not just mix it on the shelf. Choosing colors that are unique or different from your competitors will help you better recognize and remember your product. For example, Coca-Cola and Pepsi contrast the primary colors red and blue by two major soda companies. There are ways to decipher a competitor's packaging color to help you make a decision.
DELIVER THE PURPOSE OF THE HAIR PRODUCT:
The color must unknowingly convey the message to the buyer. Want them to think of the product as comfortable or fun? Is product health or security-related? Does it inspire luxury or sophistication? Custom Printed Hair Color Boxes enhances the identity of your brand and attracts the large number of consumers.
KEEP BRANDING IN MIND:
Don't lose your brand's voice. The brand story should go smoothly through the packaging color and design. Would you disclose the quality of your organization? Is your brand professional, fun, or rebellious? For example, you can even play with multiple shades of colors on Wholesale Hair Packaging Boxes.
CONSIDER CULTURAL PREFERENCES:
Colors have cultural meaning. Create color combinations by understanding the consumer's culture and heritage. Red, for example, represents good luck in USA.
MAINTAIN CONSISTENCY WITH DESIGN AND FONTS:
Colors go well with packaging designs and selected fonts. It may seem obvious, but it's so creative, and it doesn't take much time to get out of the boat. The font you choose will send a message to the buyer, and the color will resonate with this message.
MAINTAIN BRAND COLOR:
The experiment is great when it comes to packaging new products, but you need to maintain color consistency and brand identity. Meanwhile, the customer must be able to recognize the brand regardless of packaging or color. For example, when Garnier made new packaging for a bottle, they retained the traditional black and green colors. You can also maintain consistency through shades and shades.
SOME CONCLUDING GUIDELINES BEFORE WINDING
When choosing the packaging color, put the customer and brand at the forefront. Atmosphere boards can help you to rebrand or create packaging for a new brand. If you want to in-depth grasp and understand the packaging colors, fonts, and dimensions used by different brands, or compare your designs, free artwork proofing tools can help.
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